Unlocking the Potential of Digital Keys in the Hotel Industry: A Frictionless Travel Experience for Guests
As more and more operators in Vietnam and worldwide realize the importance of providing guests with easier and more frictionless travel journeys, the focus is on adopting technological innovations to deliver game-changing experiences. In the ever-evolving hospitality industry, digital keys have emerged as a great choice of convenience while still maintaining the human touch of personalized service.
Digital key has been defined as digital technology that allows hotel guests to unlock their room doors and access different amenities by scanning their smartphones. With the growing functionality of mobile phones, contactless digital keys are taking over the hotel industry. What are their top advantages, and what are the promising potentials of this technology we could expect in the upcoming years?
Efficient check-in and arrival
By allowing customers to check in online and obtain their mobile room key right away, hotels enable them to skip front desk lines and take advantage of their stay immediately. This approach is effective in raising customer satisfaction ratings.
Since the digital key is integrated with a cloud access system or mobile apps, the self-check-in process can increase visitor experiences even before arriving at the hotel. Hotels can provide guests various options, including accommodation upgrades based on their tastes and ideas or traveling suggestions, or offering luxurious amenities. Other technological features are expected, such as sharing guests’ digital keys with family and friends, in-person contact with hotel staff, or customized messaging via the hotel’s app.
Improve security and safety
Formerly, hotel key cards increased the likelihood of unauthorized access because they might be lost, stolen, or misplaced. Mobile key technology ensures authorized guests can access their room keys via smartphones. If a mobile device is lost or stolen, hotel staff can immediately deactivate the mobile key.
Sustainable and cost-effective
A mobile key is a sustainable and cost-effective investment in the long term. Operators of hotels can now also eliminate the need for physical cards, which can easily get lost or damaged. Instead, they can remotely manage and monitor access to guest rooms, reducing the need for on-site staff and streamlining operations.
However, implementing digital keys in hotel services requires careful planning and execution. Hotel operators need to ensure that their app and digital key system are user-friendly and reliable, with proper security measures in place to protect guests’ privacy and personal data.
Despite this, digital keys still offer clear advantages and are a promising innovation in hospitality. So, if you haven’t already, consider implementing digital keys in your hotel services and take your guests’ experience to the next level.