In the ever-changing world of the hospitality and tourism industry, overcoming competition from surrounding rivals is inevitable. With shifts in consumer preferences and rapid technological advancements, hotel chains must constantly adapt to meet the ever-evolving needs of customers. One effective strategy that many hotels have recently embraced is space renovation. More than just a superficial change, renovation has become a powerful marketing tool, enabling hotels and restaurants to modernize their infrastructure, update technology, and ultimately enhance the overall customer experience. In this article, we will introduce some of the benefits and reasons for space renovation in the hospitality and tourism industry.

Why is space renovation necessary?

The main objective of space renovation in the hospitality industry is to attract and retain customers. In reality, today’s customers have more choices and higher demands when selecting a high-entertainment or quality rest destination. They not only consider factors such as price or location but also the design, style, and amenities of the hotel, which have become important considerations for them. Therefore, renovating hotel spaces helps create a positive impression on customers from their first contact, reflecting the value and brand image of the business.

When is space renovation needed?

Renovating the spaces in your hotel is an essential measure for your business to maintain and thrive in a highly competitive market. According to KAZE Interior Design Studio, a leading interior design company in Vietnam, upscale hotels typically have a renovation cycle of 4-6 years to ensure the quality and effectiveness of their services. However, there are specific areas in hotels that need regular upgrades or changes to provide a better experience for customers and improve the operational efficiency of the business. Some important areas include:

01

Reception area

This is the first point of contact for customers when they arrive at the hotel. Renovating this area helps your business create a more comfortable, warm, and professional space for customers. Some factors to consider when renovating this area include: Utilizing smart technology to minimize physical contact; Using appropriate colors and lighting that align with the overall concept to add depth to the space and create a sense of luxury

02

Restaurant and bar area

This is one of the areas that generates significant revenue for hotels while providing customers with a unique dining and beverage experience. The space in this area can be harmoniously coordinated with various styles and designs, corresponding to different customer profiles and meals. Using premium and luxurious materials can enhance service quality. Additionally, incorporating green spaces into the restaurant area can create a friendly and pleasant atmosphere.

03

Accommodation area

This area is considered the most important for customers when staying at a hotel. Upgrading this area provides them with a more private, safe, and comfortable space. Factors to consider when renovating this area include: Using modern electronic devices for convenient control of lighting, sound, and temperature; Utilizing premium bedding, linens, and pillows to ensure customer sleep quality; Adding some focal points to the room such as wall art, flower arrangements, or handwritten welcome notes.

These areas are the main areas to focus on when your business wants to change or upgrade the space in the hotel. However, you must ensure that the renovation aligns with the pre-established concept to maintain consistency and harmony with your brand image.

The culture of space renovation

Space renovation in the hotel industry is not just a regular business activity; it has become a new trend in the industry’s culture. This brings the following benefits to your business:

01

Cost-saving

By applying modern technology and eliminating unnecessary details, businesses can save operating costs.

02

Attracting talent

By designing unique customer experience-focused spaces, businesses can attract employees, specialists, and partners who share the same vision.

03

Enhancing employee working conditions

By creating comfortable and well-designed workspaces for employees, space renovation contributes to improving their working conditions. This, in turn, boosts employee satisfaction, productivity, and overall morale.

04

Promoting sustainability and environmental responsibility

Renovating spaces provides an opportunity to integrate sustainable practices and eco-friendly solutions. From energy-efficient lighting systems to water-saving fixtures and materials with low environmental impact, businesses can demonstrate their commitment to sustainability, attracting environmentally conscious customers and stakeholders.

The hotel and tourism industry is facing significant challenges due to the impact of the COVID-19 pandemic, resulting in a substantial decline in revenue and customer volume compared to 2019. According to the Vietnam Tourism Association (VITA), revenue has decreased by 56%, and the number of customers has decreased by 79%. In this context, innovation and commercial space renovation are crucial strategies for the industry to recover and thrive in the new era. Hotels not only need to enhance the quality of service but also ensure the safety of customers against the risk of disease transmission. These factors will create unique and safe experiences for travelers when staying at your hotel.

Ziva is a professional firm specializingultin in consg and designing hotel spaces. We understand the requirements and desires of your business in these challenging times. Ziva not only helps you research the market but also provides comprehensive solutions down to the smallest details, ensuring that your hotel space reflects the most beautiful and authentic values of your brand. Contact Ziva for the best consultation and support.