The importance of guest retention becomes a critical issue. Brands provide the opportunity to encourage the creation of guest loyalty so make sure that your brand is strong by keeping these in mind.

01

Be simple but memorable

Simplicity is Ziva’s core value when it comes to making a brand. We believe simplicity is almost always best because, when focusing on simplicity, your creative work becomes easier to understand, easier to recognize, easier to use (if it requires usage), easier to expand upon (if necessary), and downright easier to create. Simply put: simplicity makes things easy.

02

Be consistent

Know what you stand for and don’t deviate from it. Your hotel’s brand ‘image’ needs to be reflected in everything associated with your business. It’s taken for granted that this includes your name and logo, typography, and stationary through to menus. But think beyond that. It also includes your music, your voice and tone, your marketing events, and any social media or marketing communications you may put out. Each of these sends a message. Is that message saying that you’re a run-of-the-mill operator or that you take pride in excellence?

03

Be social

Use social media as a vessel to make your brand exciting. Besides your own website, social media is the best way to promote your brand and create excitement within the global traveler market, remembering you always need to stay on message. The key is to encourage satisfied guests to amplify your hotel’s brand as far as possible. Guests who take photos at your property often share their experiences, allowing people to view your hotel through the eyes of their peers, which is a wonderful organic channel for traffic.