Gran Meliá Wayfinding System

Graphic design, architectural design, and landscape knowledge are all required in the field of wayfinding design. Our task is to create a synchronized wayfinding system that educates and informs visitors about their new surroundings and helps them become acquainted with the features, amenities, and functionality of the space they are in. Drawing inspiration from the branding concept of Gran Melia, we have extended the visual elements of the brand to develop icons and design indoor and outdoor signage. It is essential that the entire system is clear, straightforward, and maintains the consistent brand identity in its informational elements.